Client: Goya® Foods
Description: Website redesign with an emphasis on appetite appeal. Goya Foods, the largest Hispanic-owned food company in the United States, sought out a website redesign targeting the General Market, with a goal to increase product awareness and trial.
Client: Time Warner Cable
Description: Lead designer on Time Warner Cable email account. Designed various types of emails from monthly sales and acquisitions to movie screenings, sports packages, etc. Produced approximately 50 emails per month in both desktop and mobile formats. Also lead creative redesign on TWC Multi Dwelling Unit (MDU) brochure website.
Client: Goya® Foods
Description:Goya's digital strategy leads with appetite appeal. On a monthly basis Goya delivers its loyal fan base with new and inspiring recipes from the "La Cocina Goya" kitchen. These recipe features are delivered via Web/Email/Social channels. Main objectives are increased product awareness and trial.
Client: Broadway.org, The Broadway League
Description: An informational hub, that's all things broadway. Broadway.org offers the latest in Broadway news and updates focusingon New York, national tours as well as international tours.
Lead project throughout all aspects of design. (Wire-framing, visual design, Speccing, Visual QA)
Description: In an increased effort to modernize the game of golf, the USGA, the main governing body of golf for the United States, created and maintains the "Rules of Golf Experience". This online portal provides golfers, new and old, a tool to educate themselves on the rules of golf.
Responsibilities included quarterly usability updates, based on analytics, and user experience surveys.
Client: The National Center on Addiction and Substance Abuse
Description: The National Center on Addiction and Substance Abuse is a national nonprofit research organization focused on improving the understanding, prevention and treatment of substance use and addiction. They were looking to create a new extension of their site, to act as a hub of information focusing on E-cigarette use. This hub would then act as a template for future hubs to be built.
Lead design process from concepts to execution. Created an easy to browse information center.
Client: Avéne USA, Pierre Fabre
Description: eCommerce integration and responsive website redesign for major European skin care brand. Team member responsible for implementing brand's story and best skin care practices helping promote products throughout site.